MARYMANOLO is a strategy, communication and experiences studio based in Barcelona, working between Barcelona, Madrid and wherever the project is.
The name
Two people. One studio.
MAR
Evolution.
Mar is David's mother. In Spanish, mar is also the sea, which never stops moving. It stands for the part of our work that changes every season: culture, media, how people meet and what they want.
MANOLO
Craft.
Manolo was David's grandfather. His name stands for bespoke work: made by hand, to measure, for one client at a time. It's why we don't sell packages.
MARy MANOLO
Where they meet.
A studio that moves with culture and still makes every project by hand. The y in the middle is the part we care about most: the connection.
Founder
“I've spent my career inside brands, communities and experiences. Now I build them for others.”
David Fernández founded MARYMANOLO after more than a decade inside luxury, hospitality and culture. He has opened clubs, built private client programmes, filled dining rooms and introduced brands to the people who changed their trajectory.
He studied Fashion Marketing & Communication at IED Barcelona and has worked across Madrid, Barcelona, Paris, London and Mykonos. Clients work with him directly.
The team
Small team. Smart help.
MARYMANOLO is David, a network of trusted collaborators chosen for each project, and two AI coordinators who take care of the details.
Founder & Creative Director
David Fernández
Your point of contact, from the first coffee to the last toast. Every relationship goes through him.
AI assistants · AI-generated image
AI Events Coordinator
Paula
Run of show, suppliers, timings and guest logistics. She keeps every event on schedule so David can stay in the room.
AI PR Coordinator
Caye
Guest lists, invitations, calling, confirmations and follow-ups. Nothing falls through the cracks.
Paula and Caye are AI assistants, built on the way MARYMANOLO works in luxury and hospitality. The people, the relationships and the decisions stay human.
What the inside taught us
Six places. Six lessons.
Louis VuittonCRM Manager · Madrid, Barcelona, Paris · 2014–2016
Luxury is remembered one client at a time.
Client relationship management for one of the world's most demanding luxury houses.
METAL MagazineAssistant Editor · 2014–2016
Culture sets the agenda. Brands follow it.
Editorial work at an independent culture and fashion magazine, including brand work with Pull&Bear.
Soho HouseSix years · up to Head of Membership, Europe
A community is kept by what happens after people join.
Openings of Soho House Barcelona, Little Beach House Barcelona, Soho Roc House Mykonos and communications for Scorpios. Member retention above 80%, including through COVID.
The Bicester Village CollectionSenior Private Client Services Manager · 2020–2022
Private clients come back for people.
Designed with the CEO and a group of advisors the blueprint for the private client programme across the Collection's villages worldwide: 12 events a month, and a 14% monthly increase in repeat visits.
Juno HouseConsultant · pre-opening to 18 months after
The founding members decide what a club becomes.
Opening protocols, the founding members committee, onboarding systems, sales and retention training for the team, and a monthly events programme.
The Hoxton / EnnismoreConsultant · 2023–2024
Loyalty is designed at every touchpoint.
Sales strategy for event spaces and private events, and feedback on member acquisition and retention for Dis-loyalty, Ennismore's membership.
Next
Now we bring all of it to your brand.
Small enough to care. Experienced enough to know what works.
